If “Sharing is Caring”, We Need to Share Better
The sharing economy is the opportunity for individuals to generate value from underutilised or idle assets and services. The term has been promoted through the growing popularity of sharing economy apps, websites, and forums which enable a better peer-to-peer experience. It also provides more flexible employment opportunities while customers get to profit from an affordable experience. In the United-Kingdom alone, over 1.1 million individuals are employed through the sharing or gig economy.
Yet, the sharing economy cannot simply be defined by the few unicorns we all know (AirBnB, Uber, Dropbox…). Globally, the sharing economy market value has been priced at over $15billion over the last 7 years.To put this in perspective, that is more growth than Facebook, Yahoo and Google over a comparable period of time.
The sharing economy has also grown popular thanks to movements advocating against ownership and mass consumerism. Many have realised the importance of maintaining a viable lifestyle that will offer a better future for future generations. Indeed, the average German adult owns more than 10,000 objects or that 1/3 of British clothing has not been used in the past year. Those numbers enlighten the untoward paradigm of overconsumption and underutilization.There is an acute need to develop a sustainable economic system able to respond to the current significant societal shift and rapid population growth without depleting our resources.
The realms of the sharing economy are almost limitless and nowadays, everything from services to clothes can be shared. Increasing numbers of people are getting involved, i.e. up to 80 millions “sharers” in the United States in 2014.
Thus the key difference behind the traditional economy and sharing economy is that there is a ‘shared value creation’ dependent on a network effect: the value is derived directly from the users and their networks. This tends to indicate that the choices companies make are skewed in favour of consumers over workers. Nonetheless, it would seem like a sound business strategy to treat gig workers well, as they are a fundamental pillar of the sharing economy network without which it would not function. Indeed, the current status quo fails to provide a clear legal framework for gig workers.
The Global Sharing Week is a movement encouraging individuals to think and act upon the creation and preservation of our environmental and human capital and to develop ways to enforce its outreach across all social strata. Through local events promoted by communities to large-scale ones, the Global Sharing Week has impacted more than 100 million people in 2016 and aims to do even better this year.
MANGOPAY is proud to support a cause that concurrently works on sustainability, creativity and social cohesion in order to transform the sharing economy for the future!